Ultimate guide for a successful business

ULTIMATE GUIDE FOR A SUCCESSFUL BUSINESS PLANNING

You have a start-up idea and you wanna execute that idea into a reality.

Or

you have a existing business and you don’t know how to increase sales of your product and service.
And you wanna break your sales record and wanna boom in the market with your news product…..

So, this is the time to start a game plan for your business.
And the planning is the primary element in any business.

You need work hard in thinking about future, in making prediction and achieving targets.

Dream can be turned into reality if you thinks in advance what to do and how to do. This is the essence of planning. 

There are 4 P's to accomplishment :

• Plan purposefully

• Prepare properly

• Proceed positively

• Pursue persistently. 

But you don’t know from where you should start…?

So, we have a 3 success steps through which you can easily make your dream into reality. And grow your business at the next level. 

• Build strong brand. 

• Reach more customers. 

• Leverage videos. 

So let’s understand how can we plan and execute all these 3 steps into our business and get better results.

Build a strong brand 

One of the most important decisions that a business and marketers has to take in the area of products is in respect of branding.

Branding is the process of giving a name or a sigh or a symbol, etc. to a product. And building a story brand in the mind of the Audience is like playing with the mind of audience that they have the good brand equity about your business. 

But how you can build a strong brand which occupies a good space in the mind of your audience???
 is the biggest and most difficult question you have…!! Right?

So let’s talk about some point which helps you to build a successful and strong brand of your business –

• Create a brand style guide –

 it basically include your colour which define your brand and business, font which you use in your portfolios and business, text of your portfolio, content of your portfolio, and design of your portfolio etc. of your business.

• Design logo – logo is the most important element in your branding of your business. Your logo define your business and convey the message of your business which you want to communicate with your audience.
Logo is the first letter of your brand name, a sign, full name and the mixture of all element which define your company. 

• Design your social media profile – Design your social media platform which helps your audience to understand your business and they can easily become your lifetime customers if your design influences them. 

• Design you app and website – you should have the website presence of your business on internet. And you should have the application for your business which easily helps your customers to understand your products and business. 

Reach more customers 

Wanna sale your products to the larger audience but don’t know how can you reach to the more customers.
 So there is a way through which you can easily get your millions of customers from one place.

You don’t need to run anywhere in the market. 

'DIGITAL MARKETING’ which helps your business to go at the next level and bring your business to online.

But how can you reach to the more customers???

Let’s talk about this -

1. Define your business and marketing strategies – you should work on your marketing strategies because Marketing is the oxygen of the business.
If you don’t have the skills to sale your products and market your products, you never reach at your target and ultimately your business gonna lose.

So let’s talk about some marketing strategies –

1. Content marketing like YouTube video, social media feeds stories, website blog, vlogs etc.

2. Viral marketing it is the marketing strategy where customers encourage to share the information about the company to others.

3. Guerrilla marketing it is the unconventional marketing strategy.

4. Market assassination the best example of this strategy is JIO, they comes in the market with huge investment and murder the market share of other company.

5. Make problems solving product like oyo, paytm, Amazon and so on.

6. Work on cost leadership, like Amazon and other E-COMMERCE company they sell the product to the customer at low prices to win the heart of the customer.

7. Work on differentiation and uniqueness. Be different in the market don’t copy others product like APPLE.

8. If you want to increase more sale increase crusity of your customer show them HURRY UP, LIMITED OFFERS etc.

9. Define STP ( segmentation targeting positioning)

10. Define your company, business, targeted audience, competition, and goal of your company.
Define from where you raise your funds (loans and share) Free marketing, give your customers some free samples to win their heart and gain the trust of your customers.

2. Promote your business on social media – social media nowadays boom in the market, there is billions of audience which active on social media regularly and spend lots of their free time on social media.
So there is the opportunity to grab your customers through social media.

There is different types of social media platforms –

1. Instagram for beauty and fashion products. 

2. Facebook for any daily use and clothing business. 

3. LinkedIn for business to business. 

4. Pinterest

5. Reddit

6. YouTube

7. Periscope

8. Vimeo 

9. Twitter

10. Thumbr

11. Google + Etc.

On which you can share your business products and educate and aware your audience about your brand and business. 

• Set up your SEM ( social media marketing) 

Basically it is a paid process through which you can get instant sale and grab larger audience base through Google search.
 But you have to target your audience at the specific keywords.

There is different key factors in SEM –

1. Keyword research

2. Cost per click

3. Click through rate 

4. Bounce rate of your website

5. Conversion rate ( between 2 – 3 % ) 

Basically in this process you have to spend some money to acquire your audience/ customers. 

• SEO (search engine optimization) –

It’s a free and continuous process in which you don’t have to pay for the ads but you have to work on some parameters.

So let’s discuss what it is –

1. Unique and relevant content

2. Focus on technique SEO which includes all the technical work like loading speed of your website,
loading time of your website,
UI ( user interface)
UX ( user experience) of your audience on your webpage.
Visibility of your website on others website like guest blogging,
collaboration with others etc. 

3. Your website should be mobile friendly and AMP optimize. 

Leverage videos 

Researchers and marketers say that the video content is the future and most of them audience love to watch videos instead of reading blogs and article about the product and business.
So make sure you should create videos for your business.

By the 2022, videos will makeup more then 82% of all customers internet traffic.

45% of people watch one hour of FB and YouTube videos every week.

50% of Internet users search for the product videos first before making a purchase.

Now all the social media platform focus on the video marketing. 

2020 videos trends –

• Creative and engaging videos

• Short video marketing like tik tok and Instagram story video marketing. 

• Live video on Facebook and Instagram. 

But now the question arise how you can create video content for your business which grab more customers??
So let’s discuss about it –

• Find inspiration and choose your types of video which Relevant to your business.

• Make video which draw the customers problem that they can easily relate your video with their problem and make purchase.

• Produce video on good video script.

• Design a story to influence your audience.

• Record a voiceover.

• Podcast is also a good option. 

Additional point which make your business at the next level – 

• Define your target audience

• Define your business and company

• Define your products and services

• Define your competition

• Reserve your business with trademark or patent. 

• Do proper market research and change your products according to the Market need. 

• Work on cost leadership and differentiation.

• Understand the customers problem and upgrade your products according to them because

CUSTOMERS IS THE KING OF THE MARKET

Recap

• Build strong brand with logo design , colour, symbol, sign and design of your website,
application and social media platform.

• Reach more audience through digital marketing ( SEO, SEM, SMM)

• Leverage video because video content is the future. 

Business is not a trend and fashion, is you are a entrepreneur than you enjoy it and try to learn all skills and knowledge which require for your business. 

Enjoy !!!! 

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