Importance of socia media marketing
"Brand that ignore social media marketing will definitely die"It’s that simple
“Ignoring online marketing is like Opening a business but not telling anybody”
Do you know ???
More than 4.5 billion people now use the internet, while there are now more than 3.8 billion social media users around the world, representing 49 PERCENT OF THE WORLD'S TOTAL POPULATION.
Social media have it's different platform and it's different kind of users.
Let's discuss -
- YouTube
- Snapchat
- Tumblr
- Tik tok
- Tinder
- Quora
And various types of platform also uses by its users but i have discuss only those which uses by Indian users.
As a marketer do you know how will you get the opportunity to increase your sale and business growth through these social media platform?
As I had mentioned above some statistics about how much people active on social media from the whole population.
And let me tell you how much people active on these different platform.
An average person spend 2 hours 45 min on social media per day.
This above picture show you how much time people spend on social media in their lifetime.
And you have the opportunity to grab them and increase your brand awareness through these platform.
But the question is how?
Let me make you understand this with an example-
Suppose,
you have a problem new fresh product which never ever available In the market and people don't know about your product than you use these platform (according to the audience) for marketing.
From my point of view every small and large scale business use these platform for building good relationship and connect with their audience.
What's the spacial features of social media marketing-
- Social media marketing help you to grab more and more customers for your business and product.
- It's a good platform to build relationship and connection with your audience.
- It's a cheap and affordable marketing tool which help you to grow your business than the Google ads and website SEO.
- It's very easy to access and controlble way of doing marketing.
- It's user friendly.
- It's easily bring more traffic for your website and business growth.
I always suggest every business to go with the social media marketing and make your business a different and big brand than your COMPETITORS.
HOW CAN YOU GET LEADS FOR YOUR BUSINESS FROM SOCIAL MEDIA PLATFORMS LIKE FACEBOOK, INSTAGRAM, LINKEDIN?
As we know,
Social media nowadays are trending and carrying heavy user traffic on their site.
Not all your target audience search your products on search engine.
Social media is the best platform nowadays to increase your brand awareness and products / business lead.
Most of the marketers even you also wanna increase your sales using social media.
But the question is….. How???
So here, I'm discussing with you some tips which helps you to increase your lead through these platforms.
But before talking about tips....
You need to know which platform of social media suitable for your business. From where you get your targeted audience.
• Instagram is for B2C business model ( it is popularly known for fashion and beauty products because most of the fashion and beauty influencers active on Instagram)
• LinkedIn is for B2B business model ( it is popularly known about formal network)
• Facebook is for both B2C and B2B. ( it is the best place for selling your products and services at very cheap rate than the other social media platform.)
Now take an example to understand this how???
Let's say if you have your product like….
watch with price of 5k. So, now the question is which type of audience buy your product. Is they are active on Instagram, or Facebook or LinkedIn…?
But your (product) watch is fashionable not formal so your audience for this product may acting on Instagram or Facebook not LinkedIn.
Now, let's come talk about how to get lead from social media marketing -
1. Define your target audience who they are going to buy your products.
2. Define Your products pricing, your business and products type on which social media platform you gonna sale your product.
3. Make good relationship with your audience.
4. Engage with your audience.
5. Create USP ( unique selling point)
6. Create a sales funnel. How you start your sale.
Let's say -
a. Firstly you should engage with them
b. Than you should entertain them
c. Than you should educate them
d. Than you should create demand.
e. Than you should create excitement and urgency for your product.
f. Than you should pitch your product.
So on…..
May be your sales funnel different which depends on your business, product and brand, professionalism.
• Create Clickable post with adding into them CALL TO ACTION BUTTON.
• Post valuable post related to your business.
• Work on your UI (user interface) and UX ( user experience)
• Create user friendly landing page.
• Work with your insight and analytics.
• Give positive reaction on every feedback it doesn't matter it good or bad. Show your audience both face of your company.
• Don't hide anything from your audience.
ALWAYS TAKE CARE OF YOUR AUDIENCE BECAUSE
"CUSTOMERS IS THE KING OF THE MARKET."
And
"CONTENT IS THE KING IN THE SOCIAL MEDIA MARKETING AND DIGITAL MARKETING."
Hope you find your answer.
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