Do you think the life without internet ????
And definitely your answer is big NO !!!
In today's world this is the era of internet where most of the people even kids also know about internet and they engage with the internet and can't imagine their life without internet.
There is billions of searches search by the users and billions of ads advertise by the marketers in a single day and the businesses trigger a unique position in the mind of the customers.
Today’s world peoples want to search any topic or particular product just in one click and get that result. The GOOGLE🔍 boss of internet. The user of google increases day by day.
So the marketers trigger that point and show their ads on internet to grabs the customer.
WANNA KNOW HOW?
Read further blog……..
WHAT IS DIGITAL MARKETING ?
- Digital marketing is all about bring your business online.
- Promote your business through digital platforms.
- Grabbing / reaching to the billions of users and helps to define your targeted audience. And easy to track and reach to your targeted audience.
- Easy to understand the behavior of your customers and help to Retarget your customers for the future benefits.
Let's talk a little bit about Traditional marketing V/S digital marketing
- Do you remember the banner ads and posters and hoarding ?? And in the traditional marketing businesses pay for that big banners and stick at one crowded places and don't know about how many customers really see that ads and take action on that. While in digital marketing you can easy make an digital banner or poster and post, feeds, and upload on the digital platforms and you can easy track that through insights and analytics and get data from that, so that you can easily understand the type of audience you need.
- In traditional marketing you never find which type of audience really interested and you never find that paying audience and never Retarget them and it really very difficult task to manage them all and calling customers for Retargeting. While in digital marketing you can easily get that audience data and Retarget them in just few strategies.
I think you got the answer what exactly the digital marketing is.
Let's discuss the elements and components of digital marketing -
- SEO
- SEM
- SMM
- PPC
- Affiliate marketing
- Content marketing
- Email marketing
- Video marketing
- Viral marketing
- Influence marketing
LET'S DISCUSS EACH AND EVERY ELEMENT ONE BY ONE
(SEO) SEARCH ENGINE OPTIMIZATION
SEO helps to rank your website on google and in the eyes of google. The main and most important point in SEO is content, if your content is not good your website never going to rank.
There is various types of SEO -
- On page SEO - it's all about the UI ( user interface) and UX ( user experience) your website loading speed, your website's content. How much your audience got good experience and how much they satisfy with your content.
- Off page SEO - it's all about link building on your website. And all the internal and external linking, internal linking is give another blog link within the website and external linking is shoutout with other website and post other link on your website and other post your link on their website to crossing the audience ( in the same niche)
- White hat SEO - it's all about doing linking in a ethical manner in the eyes of google.
- Black hat SEO - it's a strategy to do linking in unethical manner in the eyes of google.
- YouTube SEO - it's all about using relevant hashtag and description in your video to grow on YouTube under the guideline of YouTube.
- Local SEO - it's is the way of doing SEO for local and nearby business.
- Gray hat SEO - it's the mixture of white hat and black hat SEO.
This is the continuous process.
Some important thing you should keep in mind regarding to SEO -
• key word research
• click through rate ( how many clicks on your website)
• bounce rate ( how many of your audience bounce to the website)
• stay or watch time ( how much time they spend on your website)
SEM ( SEARCH ENGINE MARKETING )
It's the way of doing marketing in the paid version. It is costly because you have to paid on every click by the user it's doesn't mean your audience buy your products or not. In SEM there is 3% conversion chance. So basically you run the ads on keyword in search results or in application and website
In
the box where written AD this the website which run ad on keyword when you search that keyword their ad show in result.
There is 2 types of ADs -
- Taxt ads - in this ads you run ad campaign on a specific keyword and get that result in search basically your ad show on the google search. This ads works when your audience know about the product.
- Display ads - in this ads you run ad campaign on application and website. This ads works when your audience don't know about the product and you aware about your products and business to the audience.
This system based on CPC ( cost per click)
SOCIAL MEDIA MARKETING (SSM)
Nowadays the craze of social media marketing and earning from social media is on fire.
• You can promote your own products and services on social media handle and on professional social media account.
•You can also promote other's products and services.
• You can also collab with brands and company and promote their products called affiliate marketing.
• You can also provide some valuable and education content and generate good audience base. And promote others pages and give them shoutout and charge a little big amount for it.
• You can also make engagement group and add small pages for increasing their engagement and charge some amount for adding them in that group.If I talk about YouTube than you can also earn through ads sense.
There is lots of social media platform on which you can earn money like -
• Instagram ( for beauty and fashion products)
• Facebook and Facebook market place eget you can list your products and sale it to your audience.
• LinkedIn for business to business
• Pinterest ( here you can also promote and sale the product and services)
• Snapchat ( it is also a good social media platform where you can earn money)
• YouTube ( earn through ads sense and sponsorship of other products and brands)
• tik tok
Basically through social media you can generate lots of organic audience base and sale them your products. Because not everyone search on google everyday , they search if they need it.But on social media they always active on that and you can easily grab your audience and track them.
PPC ( PAY PER CLICK )
Is is the way of Marketing in which you run the ad campaign on different digital platforms and reach to the huge amount of audience. Some examples of PPC ads -
- Facebook ads
- Twitter ads
- LinkedIn ads
- Instagram ads
AFFILIATE MARKETING
So affiliate marketing is all about promoting any company's products on your website or social media handle if you have a good audience base.
Example - Amazon affiliate program, they will gives you some commission if you sale their products by your own side like from your blog website or social media accounts. And then you will get some percent of commission. ( it may be differ from the product)
CONTENT MARKETING
it's the way of marketing in which you provide content to the audience and add sine value to your audience and they convert into your paying customers. Some examples of content marketing -
- Blogs, you can write blog about your business products to aware about your business and products to your audience and you can provide them knowledge about that products.
- E-book, it also the way of providing some values to your audience. So that they can easily trust on you and buy your products.
- Infographic
In this you provide content in graphic form to educate your customers.
- Video content - educating and awaring about your company and business through the video form like YouTube tik tok and other video social media platforms.
EMAIL MARKETING
it helps to make better relationship between you and your customers. You can send then email to inform them about your business updates and you can also send thank you, welcome and many email at very low budget.
VIRAL MARKETING
A way of marketing where customers encourage to share the information about the business and products.
INFLUENCE MARKETING
It's is the way of doing marketing And form of social media marketing where you market your products through the influencer who have good audience base.
Let's sum up
So the exact meaning of digital marketing is all about bringing your business online and promoting your business digital so that you can easily reach to yoi audience. And the various elements we discuss above is so important in digital marketing but the three main elements in digital marketing are -
- SEO
- SEM
- SMM
So that all about the digital marketing I hope you got the answer what exactly digital marketing is.
Image source - google.com
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